THE PROJECT

Champions Auto Detail is an automotive detailing business that needed a logo designed specifically with branded apparel and practical production in mind.

the challenge

The challenge was to create a recognizable logo that could be reproduced on shirts in a cost-effective way without losing the identity of the brand. Because apparel would become part of a premium detailing package, production cost and print application were important considerations. The design needed to look strong on a shirt while remaining practical for repeated production.

MY ROLE

I worked directly with the owner of Champions Auto Detail to understand how he wanted the business and brand to be presented.
I introduced the idea of including a branded Champions Auto Detail T-shirt as part of a premium detailing package. The goal was to give customers something tangible after the service while turning the apparel into an additional form of brand promotion.
I developed the logo and apparel direction around that strategy, focusing on creating designs that could be reproduced efficiently and used across multiple shirt applications.

Brand Strategy • Logo Design • Apparel Design • Creative Direction • Customer Experience Strategy • Promotional Strategy

the approach

I approached the project from the business goal first rather than simply designing a logo.
Because the shirts would be included as part of a premium detailing package, the visual identity needed to work within the realities of apparel production and cost.
I developed the Champions Auto Detail logo and shirt graphics with practical production in mind while creating a bold visual identity connected to automotive culture.
The T-shirt was positioned as part of the service experience rather than traditional merchandise.

the rESULT

The premium package concept has connected well with the Champions Auto Detail client base and helped turn branded apparel into part of the service experience.
Instead of treating the T-shirt as traditional merchandise, it became an added-value feature of the premium detailing package and a way for customers to carry the Champions brand into the community.
The project demonstrates my ability to identify a business opportunity, develop a practical creative strategy, and design around both the client’s vision and real production considerations.